ePublish Yourself! Intelligence - 2011

Market intelligence for indie authors and epublishers


Ebooks are set to account for 17% of Simon & Schuster’s total revenue in 2011, double that of 2010, according to Carolyn Reidy, Simon & Schuster President and CEO.  http://bit.ly/txdewW (December 20, 2011)

Ebook sales expected to reach $9.7 billion by 2016, more than three times the $3.2 billion this year reports UK-based Juniper Research. http://on.mash.to/rFvBN4 (December 1, 2011)

Nearly 30% of all ebooks in 2016 will be downloaded to tablets, according to a study by UK-based Juniper Research. Dedicated ereaders will assist the transition to digital, though smartphones will not be principal reading devices. http://on.mash.to/rFvBN4 (December 1, 2011)


The complete list of ebooks eligible for free borrowing as part of the Kindle Owners’ Lending Library now totals over 21,000. (December 8, 2011)

Forrester Research estimates Kindle Fire sales for Q4 2011 to come in at 3 million units, based on the Nov. 15th release date. http://bit.ly/rKvlAr (November 28, 2011)

Amazon could sell between 4.5 to 5 million Kindle Fire tablets in Q4 2011, according to J.P. Morgan analyst Douglas Anmuth who cites channel checks with supply chain vendors. http://bit.ly/vzHx7Y (October 25, 2011)


Piper Jaffray analyst Gene Munster calculates that Apple will sell 13.5 million iPads in the December quarter. http://zd.net/vA976q (November 28, 2011)

Barnes & Noble

Industry watchdog Digitimes reports that B&N has shipped (note, not sold) one million NOOK Tablets since the mid-November launch. http://tcrn.ch/sFYEIv (December 9, 2011)

The Barnes & Noble NOOK Store™ includes more than 2.5 million digital titles.  http://bit.ly/uplig5(November 16, 2011)


The Kobo eReading service has more than 2.5 million ebooks, magazines and newspapershttp://bit.ly/vObbY6 (November 8, 2011)

Subscription Services


Hearst Magazines president David Carey said that the company is expecting to have one million digital subscribers by the end of 2012. http://bit.ly/tujb7H (December 2, 2011)

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